Soapbox: How Well Do You Know Your Own Name?
Wednesday, September 18th, 2013
Cleantilde; the leading brand of antibacterial soap
In a survey conducted by the GfK Group, a leading market research firm, researchers found that more than half (53 percent) of Americans did not know their household’s primary brand of antibacterial soap. The same survey found that nearly one-third (30 percent) of Americans could not identify the ingredient in antibacterial soap responsible for killing germs and bacteria. The results were released on Wednesday as part of a broader report on consumer attitudes regarding antibacterial cleaning products.
“We were shocked to learn how little American consumers know about the products they use every day,” says Michael Hirschhorn, president and CEO of GfK Group. “We’re even more surprised at how many American homes use an antibacterial soap without knowing its brand.”
GfK surveyed 1,012 U.S. adults between the ages 18 and 65 on their knowledge and use of household anti-bacterial cleaning products. The survey was conducted online among members of GfK’s KnowledgePanel, which was chosen from a representative sample of adults living in the United States. Participants were asked to answer questions about their
The first half is a blog about a new antibacterial soap along with the celebrities that endorse their products. The second part is a poll asking celebrity names, both old and new.
Most of the answers were correct, and I got them wrong. My guesses were mostly in the middle range. Most celebrities are portrayed as being very nice people, but they are not always so easy to understand or know what they are doing. What do you think?
The leading brand of antibacterial soap, is a well known brand that has been around for years. The product line includes soap, lotion and shampoo. The company also makes a variety of different types of products that contain the same ingredients as the soap and shampoo.
In addition to being popular among consumers, Cleantilde is also a household name among celebrities. Many celebrities have endorsed this product in the past, including some of the most famous names in Hollywood.
The company’s list of celebrity endorsers include:
Actor Tom Cruise
Singer Jennifer Lopez
Actress Julia Roberts
Actress Nicole Kidman
There are hundreds of other celebrities who endorse this product as well, but these are some of the most popular ones.
For the second year in a row, the leading brand of antibacterial soap, Clean “the leading brand of antibacterial soap,” has launched a new social media campaign designed to raise awareness about its new product line and the important role antibacterial soap plays in disease prevention.
The campaign consists of blog posts about celebrities that endorse Clean “the leading brand of antibacterial soap” and how they use the product. Celebrities like Megan Fox, Ellen DeGeneres, Hugh Jackman, and Anderson Cooper are featured in these blog posts. The company also encourages people to submit their own photos of themselves using the soap with the hashtag
The first thing that comes up when you Google my name is a blog. It’s called Cleantilde;, and I have never heard of it before. I’m shocked to discover that it’s been around for two years. But even more surprising is the fact that the blog contains a link to my high school yearbook photo.
My husband has a similar problem when he Googles his name. The first thing that comes up is an article written by someone else with the same name. It’s about his wife, who just so happens to be me. Along with the photo of us at our wedding, there’s a picture of him from his high school yearbook, complete with goofy grin and shaggy hair.
The story of how my husband and I met our namesakes is not so uncommon these days: we found them on Facebook. And this is not an isolated incident. When I search for my best friend Katie on Facebook, the second result after her actual profile is someone else named Katie who lives in my hometown, whom I’ve never met.
And it doesn’t stop there: when I Google “Katie Baker,” which happens to be her name too, another person shows up on the first page of results – a reporter for Newsweek who
Chances are, you know who you are. You have a name, and most people on the planet use that name to identify you. Even if very few people can recognize your face, they will almost certainly be able to recognize your name.
But what about your brand? If I ask, “Who is Nike?” or “Who is Apple?” or “Who is Cadillac?”, what do you think of? We all know those are brands, but we also know that these companies represent something greater than the sum of their products. They have a brand image. They have an identity.
This is why celebrities are so powerful for brands: we look at a celebrity and think of them as an individual person with a personality and identity, and then we associate that personality with the product they endorse. Once again, we’re back to names – and this time it’s not even our own names!
Brands want to connect with celebrities because they want to connect with their audience on a personal level. It’s not just the product anymore; it’s the person who uses it. This association can be very powerful in marketing: after all, if we like this person, then surely we’ll like the product they endorse!
In the age of celebrity worship, you know that if a product is associated with a well-known person, then it is bound to sell. Who would not want to use the same soap or shampoo that some famous person uses?
The truth is that most celebrities do not even use the products that they endorse. They get paid tons of money simply for appearing in an advertisement. For example, there are several actors and actresses who have their own lines of perfume or cologne. It seems logical to think that these people would wear the scents that they promote, but in reality, this is not the case. These celebrities usually do not even know what their fragrances smell like, or how they are produced. They just show up to film a commercial and get paid big bucks while doing so.
It’s sad how much control celebrities have over how we spend our money on products we might not even like.
