“How to Add Social Awareness to Your Public Speaking Marketing” is a blog post which outlines how public speakers can raise awareness for social causes. The author of the blog post, Ms. Berzack, provides four tips on how to go about doing this. Each of these tips is provided with an example of a speaker that has done it successfully.
The first tip is to “start small.” Ms. Berzack illustrates this by providing the example of motivational speaker Les Brown. Mr. Brown began by speaking for free at local events, and gradually built up an audience until he was able to travel nationally and eventually internationally as well.
The second tip is to “be proactive.” The example used here is that of philanthropist Lewis Howes. He chose a cause that he felt passionate about (ending violence against women), and then used his existing connections in the world of athletics and media to help him build support for his cause.
The third tip is to “choose your battles carefully.” This tip is illustrated by the example of financial guru Dave Ramsey. Mr. Ramsey has chosen not to speak out on any controversial issues, but instead sticks to speaking on financial topics where there are no strong disagreements between parties or groups in society.
The final tip is to ”
If you are looking to add social awareness to your public speaking marketing, here are a few ideas. These tips can help you get started on the right foot, but this is just the beginning. You will have to continue to learn more about how to use your speaking career to bring attention to a cause that is important to you and how you can make an impact in the world.
Add Awareness To Your Website – The first thing you want to do is make sure that any website you use for your public speaking business has an area where people can learn about the cause that you support and why it is important to you. You can also include links for them to find out more information about how they can get involved and make a difference themselves.
Add Awareness To Your Marketing Materials And Handouts – If you hand out marketing materials at events, then be sure that they include information about your cause. If possible, include a link so people can find out more information or easily donate to the cause online if they are interested in doing so. You may also want to include information on what impact their donations have made and other ways they can get involved.
Talk About It In Your Presentations – If you are giving presentations or speeches at events, then be sure that you
Let’s face it. Social awareness is a fad that’s taking over the public speaking industry. People are doing everything from cutting their hair to putting on rubber bands to bring awareness for a cause.
It’s hard to believe that this is being done by some of the most successful and influential speakers in the industry. So why are they doing it?
The answer is simple: It brings free publicity and creates a buzz around their public speaking marketing efforts.
Now, we’ve all seen these “rubber band” speakers. They’re usually wearing five or six rubber bands on their wrist, but only one or two actually represent a cause. The rest are simply wearing them because they saw someone else wearing them and want to look cool.
And those who actually do wear rubber bands for a cause aren’t necessarily donating money to that cause each time they speak. They just slap on the rubber bands and that’s it–no donation necessary.
That’s how most people choose to bring awareness for a cause using public speaking marketing efforts: They slap on rubber bands and call it a day.
Each year thousands of people are affected by cancer, disease, and even natural disasters. These events affect the lives of many people in a negative way, but also in a positive way. Some people see the effects of these tragedies as a call to help promote awareness for future prevention.
Many times, it’s hard for people to know what to do or how to help those who are suffering from such tragedies. They just want to do something that can make a difference in the lives of others, but they don’t know how they can do that. For those who wish to help promote awareness for a cause, one of the best ways is through becoming a public speaker.
As a public speaker, you have a unique opportunity to reach out to hundreds and even thousands of people at one time. There are many different venues where you can speak such as colleges, schools, churches, and private events. The possibilities are endless!
If you have ever considered becoming a motivational or professional public speaker, you may want to consider adding social awareness to your marketing plan. This will allow you to share your message with others while helping raise funds and awareness for an important cause at the same time!
In this blog, we’ve talked about different ways for a speaker to share their expertise and promote their business. But what about adding another layer to your marketing efforts? We’re talking about getting some social awareness into your speaking career.
A lot of speakers are already doing this. I think it’s great that they’re using their speaking skills, the same skills they use in business, to promote a cause. So, why not you? Adding social awareness to your speaking career can be pretty simple, and it’s easy to add as little or as much as you want.
Here are a few ideas:
Speak at charity events
Speak at cause-related corporate events
Give free talks at schools
Share information on social media sites
Include links on your website
Partner with other speakers
Be selective
1. Speak at charity events…
So you have a cause or organization that you feel strongly about, or maybe you represent one. You want to bring awareness to it and gain support. You think public speaking would be a great way to bring awareness to your cause and bring in the support needed.
So how do you go about it?
First, keep in mind that people will not just open up their wallet and hand over their cash without knowing more. It’s important to not only inform them of the what but also the why and how.
Second, make sure your information is accurate, honest and easy to understand. It’s important that they understand what they are getting into if they sign up for your cause or help fund it.
Thirdly, create a compelling story that will draw them in emotionally enough so they will want to participate.
Fourthly, always remember that people are more apt to donate if they know their money is going toward something they believe in so make sure you give them an opportunity, as in donate now!
A: Life happens. You have a good reputation and you are known for doing a good job. Your boss understands things happen and gives you some slack.
B: If the speaker is not so good, the audience will focus on them and not the message. They will see you struggling. Even if they don’t know what to do, they will feel it is your fault. Word gets around that you are difficult to work with, and other speakers avoid working with you.
C: Speaking is a performance art and like any performance art, it needs practice. The more you do it, the better you will get at it.
D: Yes! I am always looking for ways to improve my performance as a public speaker and believe in continuing education as a lifelong learner.
